Outline the customer decision-making process and the influences on Essay

Outline the customer decision-making process and the influences on customer manner - Essay ExampleFor instance the customer realizes that he/she is on a very un vigorous pabulum and the cafes they play out in offer very un red-blooded food. The marketers need to realize that consumers need a caf where they stooge obtain affordable food and the food should be healthy.Once the need has been identified by the consumer, next the consumer starts looking for alternatives to satisfy that particular need (Longenecker, 2012, p.57). After identifying alternatives, the customer is involved in the practice of evaluating these alternatives in order to select the best option that satisfies his/her needs (Hoyer, 2001, p.193). While looking for options the customer first looks for options he already knows about and is acquirable in the market. The customer is mostly aware of only those brands and options that earn announce their goods and services in an aggressive manner. For example While locating a caf where an individual can eat healthy food at reasonable prices, the customer may look at various options available to him/her.Once the customer has evaluated all its options, they will make the purchase decision (Longenecker, 2012, p.425). The purchase decision is aquiline on various factors including how well the brand have been advertised, customer will always go for those brands that have been advertised well enough (Berkowitz, 1996, p.125). The purchase decision is even dependant on the accessibility of the option. For example if the customer wishes to eat healthy at a caf, then he/she would select a caf that offers healthy food. The third element on which this decision is dependant on is whether the customer has made a intend decision or has made a decision spontaneously. For example while locating cafes that offer healthy food, customer will look at the sales representatives of the caf and the over all environment of the caf. These decisions can be taken into a ccount by